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Trump Magazine launch and cessation

What happened

  1. promisereported

    The magazine launch presented Trump's brand and lifestyle as the basis for a recurring luxury publication.

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  2. actionreported

    A publishing partner issued Trump Magazine under a brand arrangement with Trump.

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  3. affected groupdocumented

    The magazine ceased publication after a short operating period.

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  4. limitationreported

    A separate publisher managed operations, and the financial crisis affected luxury publishing broadly.

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People and organizations

  • Trump Magazine publisher and employeesaffected party
  • Trump Magazine readers and advertisersaffected party
Assessment

The magazine folded, against the launch's durable luxury-media proposition. Day-to-day publication sat with the operating publisher rather than Trump.