The Trump Network's Recession-Proof Marketing Claim
What happened
promisedocumented Trump promoted the Trump Network as a recession-proof business opportunity during 2009.
- CBS News: Behind the collapse of the recession-proof Trump Network2016-04-12 · 2009-2011 promotion, licensing terms, participant accounts and closure
- U.S. District Court filing via JURIST: Doe v. Trump Corp. amended complaint2019-01-31 · ACN and Trump Network allegations, marketing statements and chronology
actiondocumented Trump continued promoting the licensed network through 2011 while receiving compensation for the brand relationship.
- CBS News: Behind the collapse of the recession-proof Trump Network2016-04-12 · 2009-2011 promotion, licensing terms, participant accounts and closure
- U.S. District Court filing via JURIST: Doe v. Trump Corp. amended complaint2019-01-31 · ACN and Trump Network allegations, marketing statements and chronology
outcomereported The venture closed and its assets were sold after the promotion period.
- CBS News: Behind the collapse of the recession-proof Trump Network2016-04-12 · 2009-2011 promotion, licensing terms, participant accounts and closure
limitationreported CBS reported that Trump licensed his name and promoted the venture; the cited sources do not show that he operated its daily business.
- CBS News: Behind the collapse of the recession-proof Trump Network2016-04-12 · 2009-2011 promotion, licensing terms, participant accounts and closure
People and organizations
- Trump Network participantsaffected party
- Trump licensing businessbeneficiary
- Trump Network participantspayer
- Trump licensing businessrecipient
Assessment
The marketing claim, the licensing payment and the closure chronology are all supported. Participant-wide losses are not, and no fraud finding against Trump was adjudicated.