Trump: The Game sales forecast
What happened
promisereported Trump and Milton Bradley publicly forecast very large sales for the board game.
- TIME: Donald Trump's Business Failures: A Complete GuideTrump Shuttle, Trump: The Game, mortgage, travel, magazine, vodka, and steak sections
actionreported The game launched using Trump's name, image, and business persona.
- TIME: Donald Trump's Business Failures: A Complete GuideTrump Shuttle, Trump: The Game, mortgage, travel, magazine, vodka, and steak sections
- CBS News: The ultimate guide to Trump-branded goods2016-03-10 · Mortgage, travel, magazine, vodka, and steak sections
outcomedocumented Trump later acknowledged that sales were far below the forecast, and the original edition was discontinued.
- TIME: Donald Trump's Business Failures: A Complete GuideTrump Shuttle, Trump: The Game, mortgage, travel, magazine, vodka, and steak sections
- U.S. Securities and Exchange Commission: Trump Media & Technology Group Form 424B42024-02-16 · Risk factors describing outcomes of earlier Trump-branded ventures
limitationreported A later edition was released, so discontinuation of the original was not the end of all sales under the name.
- TIME: Donald Trump's Business Failures: A Complete GuideTrump Shuttle, Trump: The Game, mortgage, travel, magazine, vodka, and steak sections
People and organizations
- Milton Bradleyaffected party
- Board-game purchasers and retailersaffected party
Assessment
The product missed its own public sales forecast, though a later edition was released.