Trump Vodka launch and discontinuation

What happened

1. promise2005-01-01reported

   Trump promoted the vodka brand as a prospective leader in the premium market.

   • TIME: Donald Trump's Business Failures: A Complete GuideTrump Shuttle, Trump: The Game, mortgage, travel, magazine, vodka, and steak sections
   • CBS News: The ultimate guide to Trump-branded goods2016-03-10 · Mortgage, travel, magazine, vodka, and steak sections
   Read full record
2. action2005-01-01reported

   Trump licensed his name and promoted the product's launch.

   • TIME: Donald Trump's Business Failures: A Complete GuideTrump Shuttle, Trump: The Game, mortgage, travel, magazine, vodka, and steak sections
   • CBS News: The ultimate guide to Trump-branded goods2016-03-10 · Mortgage, travel, magazine, vodka, and steak sections
   Read full record
3. outcome2011-01-01documented

   The product was discontinued in the United States after limited market traction.

   • CBS News: The ultimate guide to Trump-branded goods2016-03-10 · Mortgage, travel, magazine, vodka, and steak sections
   • U.S. Securities and Exchange Commission: Trump Media & Technology Group Form 424B42024-02-16 · Risk factors describing outcomes of earlier Trump-branded ventures
   Read full record
4. limitation2011-01-01reported

   The brand involved licensing, and some production or sales outside the United States continued after the domestic discontinuation.

   • CBS News: The ultimate guide to Trump-branded goods2016-03-10 · Mortgage, travel, magazine, vodka, and steak sections
   Read full record

People and organizations

• Trump Vodka licensees and distributorsaffected party
• Consumers and retailersaffected party