Trump Mobile removed its explicit 'Made in the USA' phone claim
The brand changed a concrete origin claim ten days after launch while retaining looser American-branding language.
Entities and roles
- Trump Mobilefamily-licensed wireless brand
- Donald J. Trumpfather and sitting president whose sons launched the licensed-brand venture
- Donald Trump Jr.son and Trump Organization executive managing the family business
- Eric Trumpson and Trump Organization executive managing the family business
Relationships in this file
- Donald Trump Jr.co-launched the family-licensed wireless brandTrump Mobile
- Donald J. Trumpson and Trump Organization executive managing his father's trust-held businessDonald Trump Jr.
- Donald J. Trumpson and Trump Organization executive managing his father's trust-held businessEric Trump
Claims and evidence
- factreported
AP documented that Trump Mobile removed its claim that the T1 phone was 'MADE IN THE USA' and changed the wording to 'proudly American' ten days after launch; AP noted the Federal Trade Commission's standard that an unqualified U.S.-origin claim generally requires that all or virtually all production occur domestically.
- Associated Press: Trumps drop 'Made in the USA' label for new phone and a debate ensues: How to define 'made'?Launch-copy comparison, revised ‘proudly American’ wording, and FTC all-or-virtually-all standard
- Associated Press: The Trump family's next venture, a mobile phone companyLaunch passages identifying the Trump sons, licensed family name, service plan, and announced handset
- Associated Press: Crypto, real estate, watches: How Trump made over $1 billion last yearPassages identifying Donald Trump Jr. and Eric Trump as managers of the family business and distinguishing disclosed revenue from retained income