Reuters reported on March 4, 2026 that DHS had awarded $143 million to Safe America Media and $77 million to People Who Think for an advertising campaign featuring Secretary Kristi Noem. The procurement limited competition to four companies, and Safe America Media had been incorporated about a week before winning its contract.
DHS awards ad contracts to Republican-linked firms under Noem
Back to resultsReuters reported that the Strategy Group, run by the husband of outgoing DHS spokesperson Tricia McLaughlin, said it received a subcontract payment for the campaign. Noem defended the contracts as legal, and DHS said career government employees oversaw procurement.
- Date
- 2026-03-04
- Evidence status
- reported
- Current status
- Contract awards reported; procurement defended at congressional hearing
The ledger
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TrumpEndorsed the candidate supported by the disclosed independent expendituresEd Gallrein2 sourcesRJC Victory Fund discloses $3.52 million supporting Trump-endorsed Gallrein2026-05-15Ed GallreinReceived support from committee's independently disclosed expendituresRepublican Jewish Coalition Victory Fund2 sourcesHouse Democrats sought Ellison records on merger contacts and editorial commitments2026-05-12Donald J. Trumpmedia executive closely allied with TrumpDavid Ellison2 sourcesWorld Liberty Financial files a defamation suit against Justin Sun2026-05-04Donald J. Trumpinvestor in litigation with Trump-co-founded World Liberty FinancialJustin Sun1 sourceJustin Sun sues World Liberty Financial over frozen token rights2026-04-21Donald J. Trumpinvestor suing Trump-co-founded World Liberty FinancialJustin Sun3 sourcesWLF proposed keeping 80% of early investors' tokens locked2026-04-15Donald J. 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Trumpappointed to PCASTMichael Dell1 sourceTrump appoints Michael Dell to his science and technology advisory council2026-03-25Michael Dellchairman and chief executive officerDell Technologies1 sourceWhite House names David Sacks as PCAST co-chair2026-03-25Donald J. TrumpTrump-appointed PCAST co-chairDavid Sacks1 sourceLawmakers opened a new inquiry into Affinity fundraising and Kushner diplomacy2026-03-19Donald J. Trumpson-in-law, informal presidential adviser, and Affinity Partners founderJared Kushner1 sourceJudiciary leaders refer Noem's testimony to DOJ for investigation2026-03-161 sourceBoard approves a two-year closure after a 34-minute meeting2026-03-161 sourcePardon lobbyist Joshua Nass is charged with attempted extortion2026-03-13Joseph SchwartzPreviously represented the pardon recipient in lobbying workJoshua Nass1 sourcePardon lobbyist Joshua Nass is charged with attempted extortion2026-03-13Donald J. TrumpGranted clemency to the reported former lobbying clientJoseph Schwartz1 sourceTrump's sons backed Powerus while the drone company sought Pentagon business2026-03-11Donald Trump Jr.reported Powerus investor through the AGH reverse-merger structurePowerus2 sourcesTrump's sons backed Powerus while the drone company sought Pentagon business2026-03-11Eric Trumpreported Powerus investor through the AGH reverse-merger structurePowerus2 sourcesTrump's sons backed Powerus while the drone company sought Pentagon business2026-03-11Donald J. Trumpfather and son; son was a reported Powerus investor through AGHDonald Trump Jr.2 sourcesTrump's sons backed Powerus while the drone company sought Pentagon business2026-03-11Donald J. Trumpfather and son; son was a reported Powerus investor through AGHEric Trump2 sources1789 backed 25 companies in the year after Trump Jr. joined2026-03-11Donald J. Trumpson and partner at 1789 CapitalDonald Trump Jr.1 sourceCourt enters consent judgment resolving the SEC's Sun defendants case2026-03-09Donald J. TrumpWLF investor and adviser during separate SEC dispositionJustin Sun4 sourcesSenators seek records from DHS ad contractors tied to Noem's circle2026-03-061 sourceLutnick disclosed assets in a range above $723 million2026-03-05Donald J. TrumpTrump-appointed commerce secretary and former chief of Cantor FitzgeraldHoward Lutnick2 sourcesDHS awards ad contracts to Republican-linked firms under Noem2026-03-041 sourceLutnick's son held 75.1% of BGC voting power after the divestiture2026-02-27Donald J. TrumpTrump-appointed commerce secretary and former chief of Cantor FitzgeraldHoward Lutnick3 sourcesLarry Ellison guaranteed $45.72 billion of final merger consideration2026-02-27Donald J. Trumpmedia executive closely allied with TrumpDavid Ellison2 sourcesLarry Ellison guaranteed $45.72 billion of final merger consideration2026-02-27Donald J. Trumpclose Trump associate and financing guarantor for his son's media companyLarry Ellison2 sourcesParamount and WBD signed a $110 billion enterprise-value deal2026-02-27Donald J. Trumpmedia executive closely allied with TrumpDavid Ellison3 sourcesParamount and WBD signed a $110 billion enterprise-value deal2026-02-27Donald J. Trumpclose Trump associate and financing guarantor for his son's media companyLarry Ellison3 sources