The ultimate guide to Trump-branded goods

CBS News2016-03-10

Read original source

Reporting cited here

documented
The product missed its own public sales forecast, though a later edition was released.
Mortgage, travel, magazine, vodka, and steak sections
Trump: The Game sales forecast: Audit finding · Cited analysis
reported
The game launched using Trump's name, image, and business persona.
Mortgage, travel, magazine, vodka, and steak sections
Trump: The Game sales forecast: The record · The record
documented
Trump licensed his name and personally promoted the game's sales forecast.
Mortgage, travel, magazine, vodka, and steak sections
Trump: The Game sales forecast: The record · The record
documented
The operating outcome contradicted the successful-airline pitch. Industry conditions and acquisition debt were also material causes.
Mortgage, travel, magazine, vodka, and steak sections
Trump Shuttle acquisition and operating pitch: Audit finding · Cited analysis
reported
Trump promoted the acquired shuttle as a premium airline business bearing his name.
Mortgage, travel, magazine, vodka, and steak sections
Trump Shuttle acquisition and operating pitch: Promised · Promised
reported
Trump promoted Trump Shuttle as a premium branded airline business.
Mortgage, travel, magazine, vodka, and steak sections
Trump Shuttle creditor takeover: Promised · Promised
documented
Creditors took the airline over, against the original success pitch. The transaction did avoid a personal bankruptcy filing.
Mortgage, travel, magazine, vodka, and steak sections
Trump Shuttle creditor takeover: Audit finding · Cited analysis
documented
The domestic product missed the launch's market-dominance pitch, though licensing and limited sales continued in some markets.
Mortgage, travel, magazine, vodka, and steak sections
Trump Vodka launch and discontinuation: Audit finding · Cited analysis
reported
Trump promoted the vodka brand as a prospective leader in the premium market.
Mortgage, travel, magazine, vodka, and steak sections
Trump Vodka launch and discontinuation: Promised · Promised
reported
Trump licensed his name and promoted the product's launch.
Mortgage, travel, magazine, vodka, and steak sections
Trump Vodka launch and discontinuation: The record · The record
documented
Trump licensed his name and personally promoted the vodka brand.
Mortgage, travel, magazine, vodka, and steak sections
Trump Vodka launch and discontinuation: The record · The record
documented
The site closed, against the launch's durable travel-business pitch. The sources do not establish the economics of the licensing arrangement.
Mortgage, travel, magazine, vodka, and steak sections
GoTrump travel site launch and closure: Audit finding · Cited analysis
reported
Trump launched GoTrump as a branded travel-search and booking destination.
Mortgage, travel, magazine, vodka, and steak sections
GoTrump travel site launch and closure: Promised · Promised
reported
The website began operating under Trump's name and promotional role.
Mortgage, travel, magazine, vodka, and steak sections
GoTrump travel site launch and closure: The record · The record
documented
Trump supplied the name and public promotion for GoTrump.
Mortgage, travel, magazine, vodka, and steak sections
GoTrump travel site launch and closure: The record · The record
documented
The venture closed, against the launch's growth pitch. The housing-market downturn and management execution were also factors.
Mortgage, travel, magazine, vodka, and steak sections
Trump Mortgage launch and closure: Audit finding · Cited analysis
reported
Trump promoted the new mortgage company as a major branded financial-services venture.
Mortgage, travel, magazine, vodka, and steak sections
Trump Mortgage launch and closure: Promised · Promised
reported
Trump Mortgage began operations using Trump's name and public endorsement.
Mortgage, travel, magazine, vodka, and steak sections
Trump Mortgage launch and closure: The record · The record
documented
Trump founded, named, and publicly promoted Trump Mortgage.
Mortgage, travel, magazine, vodka, and steak sections
Trump Mortgage launch and closure: The record · The record
documented
The site ceased operating after a short run.
Mortgage, travel, magazine, vodka, and steak sections
GoTrump travel site launch and closure: Affected group · Affected group
reported
The record does not establish whether Trump was the operating company, a licensor, or both for every function.
Mortgage, travel, magazine, vodka, and steak sections
GoTrump travel site launch and closure: Evidentiary limit · Evidentiary limit
documented
The product's retail run was short, against the launch's durable premium-brand pitch. The cited sources do not isolate whether price, demand or distribution caused it.
Mortgage, travel, magazine, vodka, and steak sections
Trump Steaks retail launch and discontinuation: Audit finding · Cited analysis
reported
Trump personally promoted the steak line as a premium product worthy of his name.
Mortgage, travel, magazine, vodka, and steak sections
Trump Steaks retail launch and discontinuation: Promised · Promised
reported
The product launched through a retail and direct-sales arrangement.
Mortgage, travel, magazine, vodka, and steak sections
Trump Steaks retail launch and discontinuation: The record · The record
documented
Trump licensed his name and personally advertised Trump Steaks.
Mortgage, travel, magazine, vodka, and steak sections
Trump Steaks retail launch and discontinuation: The record · The record
documented
The retail partner ended sales after a brief run, and the product line was later discontinued.
Mortgage, travel, magazine, vodka, and steak sections
Trump Steaks retail launch and discontinuation: Affected group · Affected group
reported
The sources do not establish a single cause for the retailer's decision or quantify consumer demand.
Mortgage, travel, magazine, vodka, and steak sections
Trump Steaks retail launch and discontinuation: Evidentiary limit · Evidentiary limit
documented
The magazine folded, against the launch's durable luxury-media proposition. Day-to-day publication sat with the operating publisher rather than Trump.
Mortgage, travel, magazine, vodka, and steak sections
Trump Magazine launch and cessation: Audit finding · Cited analysis
reported
The magazine launch presented Trump's brand and lifestyle as the basis for a recurring luxury publication.
Mortgage, travel, magazine, vodka, and steak sections
Trump Magazine launch and cessation: Promised · Promised
reported
A publishing partner issued Trump Magazine under a brand arrangement with Trump.
Mortgage, travel, magazine, vodka, and steak sections
Trump Magazine launch and cessation: The record · The record
documented
Trump was the namesake, cover figure, and brand principal, while a partner operated the magazine.
Mortgage, travel, magazine, vodka, and steak sections
Trump Magazine launch and cessation: The record · The record
reported
The brand involved licensing, and some production or sales outside the United States continued after the domestic discontinuation.
Mortgage, travel, magazine, vodka, and steak sections
Trump Vodka launch and discontinuation: Evidentiary limit · Evidentiary limit
documented
The product was discontinued in the United States after limited market traction.
Mortgage, travel, magazine, vodka, and steak sections
Trump Vodka launch and discontinuation: Outcome · Outcome