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'Melania,' panned by some film critics, opens with strong ticket sales for a documentary

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    AP reported that Amazon MGM paid $40 million for rights to the Melania Trump documentary, which she produced, spent about $35 million on marketing, and recorded about $7 million in domestic opening-weekend ticket sales. AP quoted David A. Gross, who runs movie consulting firm FranchiseRe, characterizing the spending as a political rather than for-profit investment that could pay back through regulatory, tax, or tariff outcomes; AP did not report a policy exchange. Trump's certified disclosure separately reports $10.71 million in 2025 net film proceeds to spouse disclosure entity MKT World LLC under a Designers Manager license agreement.

    Rights price, marketing spend, opening-weekend sales, and David A. Gross analysis passages

    Disclosure reported $10.71 million net film proceeds; Amazon paid $40 million for rights · Spouse income disclosed after the documentary's January 30, 2026 release